![]() The theme of female and black empowerment are weaved within the artistry of the video. The video’s popularity earned it 41 million YouTube views in one week. Here’s a breakdown of the creative detail and my thoughts on The Carters (Jay-Z and Beyonce’s real last name and band name for the joint project) Everything is Love album. The art in “Apeshit” is very intentional. The song follows the gratitude, dynasty building, crazy crowds and luxury lifestyle of Beyonce and Jay-Z. The couple, who wed a decade ago and have three children, use the rare art to follow the songs lyrics flaunting gratitude for success, wealth and fame. The strong female and black empowerment themes are throughout “ApeShit” single and Everything is Love album. The couple speak about achieving fame, success and keeping it in the songs lyrics. If you love art and visiting museums, watching “Apeshit” is an enjoyable experience. For those who don’t love the art experience, the music beats, designer wardrobe and well choreographed dance scenes are enough to keep you interested. The use of art reminds the viewer why the superstar couple is famous. They weren’t afraid to leave the stereotypical music video box and use symbolism open to interpretation by the viewer. It’s the same experience you get when visiting a museum or art show. Carter allow the audience to enjoy the visuals without restraint of opinion. ![]() Images of rare art at Louvre create the opening scene of “ApeShit”.
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